Virtual Employee

  Customer Content is King   You're half-awake, almost nodding off, scrolling aimlessly through Instagram when you suddenly stop mid-swipe. No, it's not the picture of a stunning runway model nor is it a celebrity you admire that made you stop. Instead, it's a video from one of your customers.    Jess is a teacher in junior school, and she is raving about your skincare serum that helped her during the harsh winters. You can see her holding up the tiny bottle of serum and grinning from ear to ear. She says she's in love with this "stuff!" You smile thinking of the day you launched your brand.    This is the magic of user-generated content (UGC) -- turning your customers into your best marketers. Here are 4 reasons why UGC is pure gold for your brand.   1. Authenticity Beats Advertising Every Time   By now most of us have learned how to tune out traditional ads. We've achieved what's called 'banner blindness' and have also become experts ...

According to a survey conducted by Constant Contact, 69% of customers said that their reason for unsubscribing a sender was excessive emails. This is one of the many mistakes that are very frequently found in email marketing campaigns that cause subscribers to leave and impact businesses negatively. However, many companies do not remedy these errors because of a lack of knowledge or time, causing them revenue losses that could have been easily avoided by hiring an email marketer . So, let’s have a look at 5 common mistakes and how they can be avoided by leveraging the expertise of an email expert.   5 Email Marketing Mistakes You Need to Avoid at All Costs     When you are trying to build stronger relationships with your audience and maximize your ROI, it is imperative that you avoid these 5 mistakes in your email strategy at all costs:     1. Adding too much generic content that doesn’t have any inherent value : Customers of today have very short attenti...