5 Email Marketing Mistakes That Are Driving Your Subscribers Away

According to a survey conducted by Constant Contact, 69% of customers said that their reason for unsubscribing a sender was excessive emails. This is one of the many mistakes that are very frequently found in email marketing campaigns that cause subscribers to leave and impact businesses negatively. However, many companies do not remedy these errors because of a lack of knowledge or time, causing them revenue losses that could have been easily avoided by hiring an email marketer. So, let’s have a look at 5 common mistakes and how they can be avoided by leveraging the expertise of an email expert. 

5 Email Marketing Mistakes You Need to Avoid at All Costs 

 

When you are trying to build stronger relationships with your audience and maximize your ROI, it is imperative that you avoid these 5 mistakes in your email strategy at all costs: 

 

1. 1. Adding too much generic content that doesn’t have any inherent value: Customers of today have very short attention spans and often ignore emails if they don’t get to the ‘value’ part fast. Embellishing your emails with fancy words adds fluff to your content, causing customers to lose their focus and move on to other tasks. Therefore, you need to create emails with ‘zero’ fluff, adding only those points that are meaningful and, more importantly, beneficial for the customers. 

 

2. 2. Lack of personalization: A business often caters to a vast customer base with varying personalities. In the past, it was impossible to accommodate personalization because of a lack of user data. But thanks to the prevalence of AI and other powerful insight-generating technologies, it has become easier to personalize emails. However, due to a lack of time or technical know-how, many companies are still sending generic emails that neither evoke emotions in customers nor make them feel special. As a result, your audience gravitates towards those companies that send personalized emails and your initiatives fail to 

 

3. 3. Ignoring A/B testing: No matter how well-crafted an email is, there is always a chance that it will fail to evoke the desired response from your audience. Sometimes, you simply have to try different things to figure out what actually works. This is why; companies that are too rigid with their email strategy often fail to click with their customers. On the other hand, companies that create two versions of their email ads (A/B testing) and constantly monitor them are in a better position to figure out which type of email works.  

 

4. 4. Adding too much ‘text’ content in your emails: Although an email is mostly about portraying your ideas through text, writing too much content can backfire big time. Nowadays, the visual appeal of an email has become very important. Customers often feel overwhelmed after seeing line after line of never-ending text and are unlikely to read long emails. On the other hand, if you add some meaningful images that complement the text, it immediately grabs attention and increases the click-through rate. 

 

5. 5. Failure to keep a good email list: Just as it is important to write crisp and relevant emails, it is also crucial to send them to the intended audience that is likely to purchase your product or subscribe to your service. Sending emails to people who have unsubscribed or no longer show activity can lead to a high bounce rate and even spoil your reputation. Therefore, you should remove uninterested people from your email list immediately. This is how you can safeguard your reputation and maximize the efficiency of your email campaigns. 

 

Summary 

 

Executing a winning email strategy requires multiple elements to come together. Not only do you need to craft compelling content, but you also need to add interesting images and perform A/B testing. Moreover, keeping your email-sending list in good health is also crucial. Due to the various dynamics involved, many companies with limited or less-accomplished employees make mistakes like the ones mentioned in this article. This leads to lower click-through rates and meagre Return on Investment (ROI). Therefore, it is important to hire an email marketing expert who has already handled many successful campaigns and has the ability to weed out such common errors.