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5 Basic Guidelines for Improving Typography in Mobile App Design

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Typography is an integral part of the mobile application designing process. Typography in interfaces has undergone massive transformation, in terms of both Material Design for Android as well as Human Interface Guidelines for iOS. If you aspire to nail the ideal mobile app design and get the typography in it right, then below are 5 basic guidelines that you must blindly follow. This guide on typography in app UI design will help get things right. 1.  Keep the font size minimum:  Mobile apps are opened and used on mobile devices by people who are always on the move. Certain things that developers and designers of mobile apps consider include screen size of the device, glare from the sun, possible visual impairments that certain users might have and the deteriorating quality of the devices used by people, if the device is in use for some time. Hence, experts behind mobile apps keep in mind the minimum font size for body text. Apple, for that matter, has even defi...
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Top Graphic Design Trends and Predictions 2020: If graphic design in 2019 was about sustainable creative disruption, minimalism and industrialization of design and technology; then in 2020 it will revolve around design aesthetics and a healthy amalgamation of color with font and design with technology. Experts have spoken out and have put their money on these factors to shape the future of graphic design in 2020. So, given below are the top graphic design trends and predictions for 2020. Design Aesthetics:  Environment seems to have had a huge impact on brands. They are reinventing themselves with a sustainable line of products. It is also going to start showing in the way brands package products and initiate their branding campaigns going into 2020. The lesser, the better. This will be one of the most glaring 2020 graphic design trends. Signs are already visible with most graphic designs visible today embracing the beauty of simplicity, function and creative freedom ...

3 Simple Ways to Create Top-Quality PPC Landing Page

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Pay per click (PPC) pages are created to prompt your target audience to take action by hitting the right triggers. It is, however, often seen that organizations infuse their landing pages with more than 27 call-to-actions by having a CTA for each of their dedicated landing pages. It often happens that organizations are unsure of what may appeal to their target audience and hence, they shoot all the arrows from their quiver, hoping that something will hit the target. Experts believe that this approach should be avoided as it may confuse the target audience and defeat the objective of conversion. You need to be very careful in explicitly showing what specific action you would like your audience to take. Simplify to the maximum extent possible is the mantra for success as complications will only make matters worse, confusing people and driving them away in hordes. Only use 1 call-to-action per page and avoid links and any mention of your other products and services. This, in fact, ...

4 Problems That The World Is Outsourcing To India

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Spencer Freeman is president of Freeman and Son Fire Restoration in LA, California. Oliver Cantt is the CEO of Exxoss, a Belgian IT infrastructure company. Kevin Norton, a leading Health and Exercise Specialist is the CIO of Adelaide Fitness Solutions, a new age Fitness and Lifestyle Club co-owned and operated by former Adelaide Crows Player and Sports Scientist Brett Burton. Malcolm Paice is the COO of the Keystone Group, a recruitment firm based in London. Now you might be wondering why I jotted down the names of these four gentlemen, who by all accounts, exist on four corners of the globe. Well, for starters, all of them lead, what can be defined as, small and medium businesses. And secondly, all of them have had to hire virtual assistants in India. And they are not alone. This is a global trend now amongst developed economies. We look into the four of the biggest reasons why the remote personal assistant has become so ubiquitous amongst small and medium busin...

Facing talent and capital crunch? Outsource the worry!

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A report claims that “….U.S.-based small and medium sized businesses face an almost 12 percent chance that they it will be hit with an employment claim, with their chances much higher in certain states.” If you own a small and medium business, how many times have you been left frowning at inflexible labor laws and rising remuneration costs? Especially in recent years? Get this, while American firms were downsizing in 2010, the U.S, Equal Employment Opportunity Commission saw a record 99,922 discrimination claims filed in the fiscal year ending September 30.   It was the highest number of cases brought in the agency's 45-year history. And according to EEOC, the average payout in such cases exceeded $ 2, 35, 000. An amount like that is enough to kill or at least cripple a small or medium sized business, resulting in even more job losses. And that’s why, businesses have started looking abroad, not just to cut down costs, but also escape rather debilitating federal laws. The ...