3 Simple Ways to Create Top-Quality PPC Landing Page

Pay per click (PPC) pages are created to prompt your target audience to take action by hitting the right triggers. It is, however, often seen that organizations infuse their landing pages with more than 27 call-to-actions by having a CTA for each of their dedicated landing pages. It often happens that organizations are unsure of what may appeal to their target audience and hence, they shoot all the arrows from their quiver, hoping that something will hit the target. Experts believe that this approach should be avoided as it may confuse the target audience and defeat the objective of conversion. You need to be very careful in explicitly showing what specific action you would like your audience to take. Simplify to the maximum extent possible is the mantra for success as complications will only make matters worse, confusing people and driving them away in hordes. Only use 1 call-to-action per page and avoid links and any mention of your other products and services. This, in fact, is actually not that hard to do — the easier you are going to make the conversion process, the lower will be the bounce rate.

A few important factors, 3 to be precise, that you need to keep in mind to run top-quality PPC campaigns are as follows:

1.       Adopt a direct approach

People generally lack the time and the inclination to learn in detail about the nuances of your offerings. The only thing they are interested in is how it is going to take care of their problem or unfulfilled need. You need to find a way that will solve their problem without costing them too much time and money.

The gist of the matter is that you have to think about the value proposition. There is no point in going on and on about the superiority of your products or services. Just tell them how your offerings can make life a little better for them.

You can power pack your call to action with relevant statistics like time and money saved, average revenue increase etc. It is a no brainer actually as showing that your product saves 20 percent more electricity is definitely more impressive than the statement that you make energy-efficient products. Highlight impressive figures at the top of the landing pages so that they grab more attention and help you with your conversion rate.

2.       Make prudent use of images and visuals

Avoid being bland. You are certainly helping your cause if you are following all those landing pages that make liberal use of stock images that bear little or no connection to the products or services they are offering. A top-of-the-line landing page, on the other hand, makes use of a unique image, video, or graphic, which does an excellent job of reinforcing the message and boosting your call–to-action efforts. It is important to take some time out to carefully select images or graphics that will separate you from the crowd. Improving a customer's experience significantly enhances the chances of conversion.

3. Sign-up form needs to be short, not that short though

You need to be careful here. Enthusiastic sales people often go overboard in their quest for collecting information. Of course, everybody wants to proceed with as much information as possible, but it is important to understand that the people meeting you for the first time are not likely to share your enthusiasm for personal information. It is, therefore, advised that the number of fields in your sign-up form should be reasonable. The prospect of filling out a lengthy and tedious form may turn off a lot of people, thus increasing your bounce rate.

It is often seen that many organizations lack the expertise, time, and resources to create their own landing pages. They can always take the outsourcing route as quality providers of outsourcing services in India can do an excellent job of augmenting your conversion rate. Top-of-the-line firms offering PPC management services in India keep the call-to-action simple and direct. They drive up your conversion and help fulfill all the objectives of a landing page by showing that your product is more useful and better than those of your competitors.