Top 5 Reasons to Convert a Website into a Mobile App

We live in an era where we are not just using technology—we are living it. As we succeed in getting familiar with one kind of technology, a new one is waiting in the wings to replace the existing one.

These days, it is the smartphone that reigns supreme. From children’s games to business apps, it has become the go-to gadget for every need and purpose. Its popularity is reflected in the demand to hire mobile app developers in India in addition to the rise of outsourced mobile app development projects.

In terms of operating speed, a sophisticated mobile app is already executing your instruction, while the mobile website is still catching up on the reading bit. In general, apps save their data on the respective mobile phones. On the other hand, websites usually have to fetch data from corresponding web servers. This is exactly why mobile apps are quicker in retrieving data. This explains the technicality of mobile websites exhibiting more delay, as compared to mobile apps.

Given the high growth rate of mobile apps, companies without an app are likely to find themselves losing out in the market. Here’s a list of five key upsides of mobile apps and how they can fuel your mobile marketing approach. 

1.  Greater Accessibility

Apps bring you closest to your customers and place your products and services at their fingertips. They only have to touch their screens to be right where you want them. As soon as your customers download the app, they have your icon on their screen. Now they just need to touch one button to register, call you, schedule an appointment or make an order. With an app on their cell phones, customers do not need to make an effort to memorize your URL, nor waste time entering it into their browser. 

2.  Better SEO (Search Engine Optimization)

Google has been running a program where websites are connected with mobile apps in such a manner that an app can direct you to the respective web page. So far, a mobile app has been more of an ‘add-on’ feature, but going forward, it could become a prerequisite. To create a strong online presence for your business, it is best to simply go along with Google’s roadmap.

3.  Disseminate Brand Information

Clients prefer to do business with firms that are abreast of the latest technologies. Whereas earlier, television was a key medium for the dissemination of brand-related information, now there are homes that don’t have television sets but do have access to mobile apps. What is more, according to a survey, 86% of the total time spent on mobile devices is devoted to apps. 

4.  Win Over New Customers

Exclusive offers and vouchers always grab the interest of shoppers. With mobile apps, it is possible to win customer loyalty by providing attractive offers and making them accessible for app-only customers. It takes much more time and effort to win a customer over compared to retaining one. By investing in an app, you are better equipped to acquire new customers.

5.  Boost Customer Engagement

An app streamlines the process of sending prompt messages straightaway to your customer’s phone, by means of push notifications. These messages may comprise vouchers, unique deals, special product add-ons, links to your shopping cart, or other promotional communication. It is hardly surprising that brand leaders like Walmart enjoy pushing both, mobile apps as well as notifications. Their apps bring in 18 times more conversions than their emails.

Google tends to play up those websites that are linked to mobile apps compared to ones that aren’t. An app facilitates higher SEO rankings and gives your website greater prominence on SERPS (search engine results pages). You can hire best mobile app developers in India specializing in creating apps that are perfect for your brand or website and can enhance its visibility on SERPs via SEO and social media selling.

 


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