3 Simple Ways to Create Top-Quality PPC Landing Page
Pay per click (PPC) pages are created to prompt your target audience to take action by hitting the right triggers. It is, however, often seen that organizations infuse their landing pages with more than 27 call-to-actions by having a CTA for each of their dedicated landing pages. It often happens that organizations are unsure of what may appeal to their target audience and hence, they shoot all the arrows from their quiver, hoping that something will hit the target. Experts believe that this approach should be avoided as it may confuse the target audience and defeat the objective of conversion. You need to be very careful in explicitly showing what specific action you would like your audience to take. Simplify to the maximum extent possible is the mantra for success as complications will only make matters worse, confusing people and driving them away in hordes. Only use 1 call-to-action per page and avoid links and any mention of your other products and services. This, in fact, ...