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5 Secrets to How Dedicated Designers Shape a Brand Story

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  Grab your yoga mat and design tools, folks. It's creative workout time ! Ready ?   Okay, not that kind of workout but you get the idea, right? Designers, like athletes, need to be constantly pushed to grow. Whether it is design, animation, or writing, the flexing of those creative muscles keeps one sharp and ready for what's next.    Great branding, just like an excellent workout routine, requires dedication, consistency, and strategy. Dedicated designers not only come up with pretty designs , they also come up with an experience that tells your brand's story and builds a connection with the audience. Here are the 5 secrets to how they do it :   1. Crafting Your Brand’s Visual Identity   When you hear of famous brands, it's very easy to relate their identity to the logo, the color scheme, and typography. A dedicated designer makes sure every element is a part of your brand personality and values.    For instance, the designer you cho...

How to Speed Up Your Website to Enhance SEO

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Every second counts online. A slow loading site is going to make more losses than any gains that ad campaign can bring.        An optimized website keeps users happy and plays a significant role in how search engines rank your site. According to a 2023 study by Google, 53% of mobile users ditch a site if it takes longer than 3 seconds to load. This metric is critical for user retention and SEO. A report by Backlinko found that the first result is loaded in just 1.65 seconds on average, while the tenth result on the list loads in 2.5 seconds .         But don't worry. Improving your site's speed doesn't have to be complicated. Here's how to optimize your website for faster load times and better SEO.     Optimize Your Images   Images are often the most extensive files on a webpage and can significantly slow your load speed. However, reducing image size doesn't mean compromising on quality.     Steps to take: ...