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The Importance of 24/7 IT Support for Global Businesses

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  With business operations becoming much more interconnected and global than ever, having 24/7 IT support has become essential for success. From small startups to large enterprises, not having round-the-clock access to critical systems and data can easily disrupt business flow. As the business expands in various time zones, IT infrastructure support has become an imperative element needed at all hours of the day.   Here are 7 reasons why 24/7 IT support will really cut it for your business:   1. Minimize Downtime – When technology is integral to your business, unexpected challenges can surface at any moment. Even a short downtime can lead to productivity losses and revenue setbacks. With 24/7 system monitoring, issues are quickly addressed before they grow into bigger troubles. From a server crash to a software glitch, you can be assured knowing that help is just a phone call away any time a problem may arise.   2. Increase of Productivity Across Time Zones – ...

Significance of Behavioral Data for Real-Time Email Personalization

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In the crowded digital marketplace, standing out requires more than just sending emails. It’s about creating meaningful connections that resonate with your audience. Use behavioral data— the hidden secret for real-time email personalization.    Impact of Behavioral Data and Real-time Personalization   Behavioral data are insights you get from user actions like visits to the website, email opening, clicking, or purchase. For example, if a person frequently views athletic wear but hasn't purchased it yet. That basically tells you about the level at which the customer might be interested in your product. Once you analyze the behavior of the user, real-time personalization comes into action. It allows you to send closely relevant messages to the people immediately , based on their respective actions. For instance, in case a customer leaves his cart, you can send him a reminder email with a personalized message to nudge him toward completing the sale. McKinsey reports...