Zero to 1M+ Users: Five Hard Truths of Scaling Mobile Apps
The ‘Brutal’ Truths Behind the First 1M Only a small fraction of mobile apps ever reach the 1 million user mark — and most that do make it only after a series of rewrites, firefights, and ‘near-death’ moments. The app market is brutal. According to Quettra, 77% of users drop off within 3 days of downloading an app. Scaling isn’t just about growth — it’s about durability. Your product has to survive churn, server crashes, and constant pivots. This article lays out five hard truths — the kind that only reveal themselves after 10,000 users. It also why many of the smartest teams choose to hire mobile app developers in India not just to save money, but to scale with confidence. The First 100 Users Decide What You’re Really Building Most founders think they’re building an app. But what they’re actually building is a feedback loop. Your first 100 users won’t make you rich, but they’ll define your roadmap. If your architecture is brittle or rigid, you won’t survive what they expose. Har...