Why Every Business Must Invest in SEO & How to Get Started
You can have the best product in the world. But if your ideal customer can’t find you, you don’t exist. That’s the hard truth businesses are waking up to in 2025. Search is where decisions begin – and often where they end. And that’s why Search Engine Optimization (SEO) isn’t a luxury anymore – it’s a foundational business infrastructure . Let’s break down why SEO is no longer optional, and what first moves smart businesses are making with the help of digital marketing experts. Visibility Is Currency in the Digital Economy Imagine your website is a storefront on a busy street. Now imagine it’s tucked into a hidden alley, no signage, no footfall. That’s your site without SEO. In a world where 93% of online experiences begin with a search engine (BrightEdge), ranking on page one of Google is the difference between revenue and irrelevance . Even more – over 67% of all clicks go to the top five search results . ...