4 Powerful Reasons Why User-Generated Content (UGC) is Gold for Your Brand
Customer Content is King You're half-awake, almost nodding off, scrolling aimlessly through Instagram when you suddenly stop mid-swipe. No, it's not the picture of a stunning runway model nor is it a celebrity you admire that made you stop. Instead, it's a video from one of your customers. Jess is a teacher in junior school, and she is raving about your skincare serum that helped her during the harsh winters. You can see her holding up the tiny bottle of serum and grinning from ear to ear. She says she's in love with this "stuff!" You smile thinking of the day you launched your brand. This is the magic of user-generated content (UGC) -- turning your customers into your best marketers. Here are 4 reasons why UGC is pure gold for your brand. 1. Authenticity Beats Advertising Every Time By now most of us have learned how to tune out traditional ads. We've achieved what's called 'banner blindness' and have also become experts ...