Significance of Behavioral Data for Real-Time Email Personalization
In the crowded digital marketplace, standing out requires more than just sending emails. It’s about creating meaningful connections that resonate with your audience. Use behavioral data— the hidden secret for real-time email personalization. Impact of Behavioral Data and Real-time Personalization Behavioral data are insights you get from user actions like visits to the website, email opening, clicking, or purchase. For example, if a person frequently views athletic wear but hasn't purchased it yet. That basically tells you about the level at which the customer might be interested in your product. Once you analyze the behavior of the user, real-time personalization comes into action. It allows you to send closely relevant messages to the people immediately , based on their respective actions. For instance, in case a customer leaves his cart, you can send him a reminder email with a personalized message to nudge him toward completing the sale. McKinsey reports...